Hershey’s Chocolate Gets a Modern Logo

published Sep 2, 2014
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(Image credit: The Hershey Company)

That familiar silver Hershey’s logo just got pretty significant update.

Yes, it still includes the signature Hershey’s Kiss, but it has a modern new typeface and it shed the possessive. Will we now just call them Hershey Kisses?

The logo was designed by Ron Burrage (who is part of the Hershey Global Design team) and the design firm goDutch, which is based in Ohio. It also includes a typeface made specifically for the company by Alexander Design Associates.

What do you think of the new logo? Is it a much needed update or will you miss the old look?

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