Here’s How Michelin Went from Selling Tires to Handing Out Stars

(Image credit: Skye Gould/Business Insider)

Did you know that Michelin Tires and Michelin Stars are one and the same? I know. Strange. But it makes sense if you think about — a tire company trying to sell tires by publishing destination travel guides, which gradually morphs into their current-day star-rating system. Business Insider has the full story.

→ Read More: How The Michelin Guide Made A Tire Company The World’s Fine Dining Authority by Richard Feloni on Business Insider.