The “Adorable” Hello Kitty Cookie Jar Shoppers Are Running to Marshalls to Buy (It’s Flying Off Shelves!)

I think it’s fair to say that Hello Kitty has taken over on social media. Over the past year, products featuring the feline character have become sought after in stores like Marshalls and T.J. Maxx, with TikTokers filming their experiences going “Hello Kitty hunting.” If it hasn’t crossed your For You page yet, the process involves traveling from store to store, trying to locate everything from Hello Kitty-themed blankets to pillows. It’s more difficult than it sounds, because shoppers snap them up instantly. Others have even taken to hiding the items on the shelves, which you can see evidence of below.

As the above post shows, Marshalls’ Hello Kitty cookie jar is one of the in-demand products. You’ll likely need a good amount of luck to find it in person, but I just found it on Marshalls’ website. This adorable gem is bound to sell out quickly once shoppers catch on, so here’s why you should add it to your cart sooner rather than later.

A food storage container has never looked cuter. This find is shaped like the character it’s named after, featuring her signature pink bow and dress, so it’ll catch the attention of your guests instantly. It stands at about a foot tall — so it’s pretty much guaranteed to stand out on your shelf or countertop. Whether you actually store cookies in it or something else like chips or pretzels, the container will make your snack seem that much sweeter. You could even place treats for your pet inside! The close-fitting lid on top — which is made up of the upper half of Hello Kitty’s head — will keep contents secure. Plus, the ceramic material that the jar is made of will hold up through daily use.

If you love decor that fits a nostalgic, Y2K vibe, then this jar is a must-have. It can be difficult to extend such a style into your kitchen, even if you’ve decorated the rest of your space in such a way. Why? Well, speaking as someone who has a small kitchen, I can’t afford to give up valuable counter space for trinkets that don’t serve a purpose. Luckily, this one combines both form and function by upping the cuteness of your kitchen and storing treats.

As opposed to plain clear containers, which get the job done but don’t offer much in the way of personality, this gem will add more charm and character to your space for just $30. Instead of making the trek to Marshalls and risking leaving empty-handed, I recommend getting your hands on this cookie jar online before it vanishes off of shelves. It usually goes for over $40, so you’re saving $10, too!

Buy: Hello Kitty Sculpted Ceramic Cookie Jar, $29.99