Heinz Just Launched a Collection of Vintage Ketchup-Stained Clothes
In modern slang, the phrase “drip” describes someone with incredible style. The new Heinz Vintage Drip collection, however, is set to bring an entire new meaning to the phrase. The iconic brand released a new line of ketchup-stained apparel, leaning into its reputation as a white shirt’s worst nightmare. Yes, you read that correctly — a line of clothing featuring a food stain we all know and absolutely don’t love. Now, I prefer my ketchup with a side of french fries, but before we judge, let’s dive into the details of the unique release.
The condiment behemoth has partnered with thrift-store giant ThredUp to sell “157 secondhand streetwear and designer pieces, each with a unique Heinz ketchup stain.” The one-of-a-kind limited release is sure to be a must-have for those who share the company’s belief that “when it’s Heinz, it’s not a stain, it’s a statement.” But if you’re looking for the “statement piece” to stay just that, you may not have it for long.
After confirming that the stains would be authentic ketchup, the company advised that, eventually, the color would wash out. But why such an odd number as 157 for the launch? The idea to have that particular number of pieces is actually a nod to the “57” logo that adorns each bottle of Heinz.
With data revealing that Millennials and Gen Z are countering the fast fashion industry by prioritizing sustainability and buying more secondhand fashion items, this partnership makes more sense. And while the ThredUp and Heinz partnership may be unorthodox, it could signal the start of more brands embracing the secondhand apparel market, which is a win for both the people and the planet.
ThredUp will sell the apparel exclusively on its website with the first release available now, and the second batch of items dropping September 13. And, to show that both brands are practicing what they preach, all proceeds from the partnership will go to Rise Against Hunger’s fight against hunger.
After buying your trendy new apparel, don’t forget to stock your pantry with Heinz’s new chef-inspired honey and sauces to elevate your favorite dishes (and maybe stain your clothes the old-fashioned way).