On March 6, 1912 the National Biscuit Company sold the first Oreos to a grocer in Hoboken named S. C. Thuesen. Fast forward 100 years and you have a huge brand (Kraft Foods) about to embark on a massive centennial celebration and worldwide advertising campaign for Oreo...
... including a limited-edition variety called, unsurprisingly, Birthday Cake Oreos.
As we saw yesterday, there's a decided shift away from packaged goods to real food and to the source of that food. Oreo has and always will be packaged, so to combat growing resistance to its product the advertising campaign aims to foster "authenticity," according to The New York Times, by:
...responding to a growing interest among consumers seeking value in the provenance of brands as they search for products whose quality has been tested over time.
John Ghingo, senior director for global biscuits at the East Hanover, N.J., office of Kraft Foods states:
What we've really set out to do is something authentic for the brand, true to its roots, that is fresh for today... We want to acknowledge what Oreo has been over the past 100 years...and recognize what it means in today's world.
Read More: The Oreo Turns 100, With a Nod to the Past | The New York Times