Granola Butter Tastes Like Eating Cookies for Breakfast, but It’s Surprisingly Healthy

We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.
Post Image
(Image credit: Kween + Co)

As far as I’m concerned, the best breakfast is dessert. Steel-cut oats or a nice smoothie bowl are lovely, but there’s nothing like waking up to find leftover pie or a pile of cookies from the night before. That’s basically what it feels like to eat this new granola butter for breakfast — except the granola butter is a lot more versatile and surprisingly healthful. (Also you’ll never have to deal with a judgy roommate asking, “Are you eating cookies for breakfast?” when they can see perfectly well that you are.)

The world is full of different nut butters and cookie butters, but granola butter is a new development from wellness company Kween & Co. It’s organic, gluten-free, nut-free, low in sugar, and completely delicious. It seriously tastes like crushed oatmeal and gingerbread cookies, with the drizzly texture of fresh-ground almond butter. It’s like dessert for breakfast, but you could really eat it any time.

Granola butter comes in two varieties: original flavor, and original flavor with added collagen peptides. I tried both, and they tasted exactly the same to me.

Both varieties are made with gluten-free oats, flax, olive oil, coconut oil, maple syrup, salt, and spices. They’re both gluten-free and low in sugar, and the original flavor is also vegan. (The collagen variety has collagen peptides from grass-fed cows, so it’s not vegan.)

A two-tablespoon serving has 215 calories, 12 grams of fat, 4 grams of protein, 16 percent of the recommended daily amount of dietary fiber, and 3 grams of sugars. (The collagen version has seven grams of protein, but is otherwise basically the same.)

It’s versatile like Nutella, too. You could really do just about anything with this stuff. It’s great on toast or yogurt. You could put it in smoothies, spread it on apple slices, fill celery sticks with it, use it on pancakes or in smoothie bowls, etc. Kween & Co.’s recipe suggestions include granola butter milk, blondies, protein balls, and dark chocolate granola butter cups (like peanut butter cups, but with granola butter instead).

Buy now: A 10-ounce container is $13, and packs of three sell for $33, with free shipping over $20.

Have you tried this before? What do you think?