The Amazon Kitchen Brand You Haven’t Heard Of but Will Totally Love

updated Sep 21, 2020
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Credit: Anna Spaller

Amazon is one of our favorite one-stop shops for everything from groceries to cleaning supplies. But did you know that it’s also a great place to discover fresh, new brands for the kitchen and home? Cue: Goodful, which offers incredibly stylish, and affordable essentials for the kitchen and pantry, including a fun mix of stainless steel and ceramic cookware, reusable storage options, versatile small appliances, coffee and tea essentials, bakeware, and more. Plus, the curated line of kitchen must-haves is already backed with rave reviews and almost perfect 5-star ratings. Prices start as low as $5 and many of the items are currently on sale! We’ve rounded up a few of our favorite picks from the Goodful storefront below, but be sure to check out the full collection here.

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A nonstick wok is one of the most versatile pieces of cookware you can own, and Goodful’s wok has already garnered a number of rave reviews. Goodful’s PFOA-free design has a flat bottom to help keep things stable and safe when cooking, whether you’re using it on a gas, electric, or induction burner. It’s also dishwasher-safe and can be used in an oven up to 450 degrees. If you want to use the wok as a steamer or braiser, consider picking up Goodful's incredibly clever skillet lid which is compatible with skillets ranging from 9.5 to 12 inches in diameter.

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Every kitchen should have a set of shears to help with jobs like spatchcocking chickens and opening thick packaging. This two-piece, stainless steel set from Goodful includes a heavy-duty pair of shears, plus a pair of amazing 5-blade herb scissors to make quick work of prepping mountains of fresh herbs! The comfort grip handles will help you maintain control, even if your hands are wet, and two sheaths are included for protecting the blades (and your fingers) during storage.

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Goodful’s debut line of heated and motorized appliances were designed in collaboration with Cuisinart, and based on the positive reviews, customers are seriously impressed. The versatile 8-cup capacity of the processor’s bowl is a great size for making large batches of chopped veggies, dips, and holding a generous pile of shredded or sliced foods, if using the machine’s reversible slicing and shredding disc. Since the feet of the food processor has suction cups, you won’t have to worry about it walking off your countertop when processing heavy loads!

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This clever mold was designed to make one of our favorite snacks, in our go-to appliance. Made of dishwasher-safe and heat-proof silicone (up to 375 degrees), this 7-cup mold has a long handle to help you drop it into your Instant Pot without spilling contents, and easily lift it out after cooking without burning your hands! There’s no need to stop at egg bites, though. Think of the 7-cup mold as a mini-muffin tin for making pumpkin bites, brownie bites, or even homemade yogurt. The mold comes with a lid, so you can store your finished dishes in the fridge, or even use it to make frozen treats!

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This set of five mini silicone tools won’t scratch your nonstick pans and can do everything from reach into a jar of mayonnaise, to scrape down the sides of your new food processor. The fun colors pop and make it easy to find just the tool you need, whether you keep them in a utensil drawer or in a crock on your countertop.

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This set of two reusable straws would make a great gift, and are small enough to keep in a handbag, travel tote, or on your desk. The unique telescoping design collapses, so they can work in both tall and short vessels, and the tapered silicone tips are ergonomic and comfortable to sip from. The dishwasher-safe design makes it easy to keep them sanitized, and the included brush can reach down the straw or silicone top to get anything stuck-on.

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There is more than one way to make cold brew coffee, but you can do it with a bit more style and convenience with Goodful’s Cold Brew Ice Coffee Maker. Simply drop your coffee of choice into the stainless steel mesh basket, add water, and wait! The slim design of the shatterproof pitcher fits inside of a refrigerator door, and the 2.25-quart capacity will make enough cold brew to last you a whole week.