FTC Intends to Block Whole Foods-Wild Oats Merger

FTC Intends to Block Whole Foods-Wild Oats Merger

Chris Phillips
Jun 8, 2007

The Federal Trade Commission is preparing to halt the merger between Whole Foods and Wild Oats grocery stores.

The FTC says: "If the transaction continues unopposed, the FTC contends that Whole Foods is likely to raise prices and reduce quality and services unilaterally," according to the FTC.

Seeking Alpha calls this concern "perplexing" and Slate believes there would still be plenty of competition: "Any place with enough yuppies to support a Whole Foods or a Wild Oats is likely also to have a Balducci's or a Trader Joe's. And Britain's Tesco is coming into the United States."

What do you think? Could Whole Foods push prices even higher if Wild Oats became part of the growing Whole Foods chain?

Also, Whole Foods opened their first store in London this week. UK-based Tecso plans to open green stores in the US soon.

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