Fruity Pebbles Teams Up with Lebron James for New Magical Color-Changing Sneakers
I truly have no problem admitting that I’m still a big kid at heart. At the tender age that I will not mention here, I still very much love to play video games, listen to playlists filled with *NSYNC hits, and go on binging sessions of my favorite throwback cartoons. But for anyone that still finds themself feeling the Saturday morning-cartoon fever that takes over every kid at some point, you know that my animated binge sessions of Bobby’s World or Sailor Moon are not complete without a sugary bowl of cereal to match. And for me, that bowl is filled with none other than Fruity Pebbles.
Apparently though, there’s someone else who may love Fruity Pebbles more than I do because he now has his own FP-branded sneaker. Yes, I’m talking about none other than the one and only Lebron James! This isn’t just any old collaboration though. In honor of the new Magic Fruity Pebbles variety, the pro player is revamping his infamous Nike Lebron James 19 Low sneaker to deliver a limited-edition, colorful, and magical version that every FP fanatic is guaranteed to love.
Before we jump into the whole kick talk though, you need to know about this new flavor. Magic Fruity Pebbles, which is slated to hit shelves officially on National Cereal Day (that’s March 7!), is comprised of both red and yellow rice flakes that will magically turn your milk purple! Appearing in a new purple-colored box and overflowing out of a Nike branded bowl, the new variety is exactly what dreams are made of.
Now that you’re all filled up with a sugar rush, here’s what you need to know about the new shoes. The latest version of the 19 Lows features actual photography of the as-mentioned-above red and yellow cereal flakes, and like the cereal they are replicating, also offers color-changing ability on the shoe’s airbag when the sun hits them. How cool is that?
Being noted as “the biggest partnership since the Stone Ages,” fans who are ready to get their hands on this one-of-a-kind shoe can take advantage of the on-pack promotion that offers 20 percent off of a single item at Nike.com. Or, if you want to try your luck for a free pair, you can always enter the sweepstakes beginning on March 1 at MagicFruityPebbles.com.