Fresh Direct’s New One-Click Recipe Tool

(Image credit: Apartment Therapy)

I’m wowed by Fresh Direct’s One-Click Recipes. Someone who understands the nuances of how we use the Internet, how we shop, and why we use recipes must be behind this excellent new offering. FreshDirect spent the summer pushing their pre-made products, but now there’s something for us.

Here’s some of the best parts of this new site:

• Click to buy a recipe and all of the groceries required to make that item can be dropped into your cart in one click. Pantry staples like butter and vanilla extract, items “you may already have” as Fresh Direct calls them, are broken out seperately.

• The recipe headnotes have been preserved. The headnotes tell us “bread puddings have become quite acceptable at even the poshest dinners” and introduce us to barbecue expert Sylvia Woods who “grew up in South Carolina, became a beautician, and moved to Harlem over 40 years ago.”

• You can search by cookbook title, recipe author, main ingredient, skill level, special occasion and many other ways. You can also search by a number of criteria using there Google-esque advanced recipe search.

There are a few flaws of course. Will a tool that lets a stranger plop things into your shopping cart ever be perfect? Pay a little extra attention to what the tool pushes. I’d never make peas with mint with canned peas.

One-click buy links force an immediate reckoning of just how much it will cost to make a recipe. Recipes that once happily lived in cookbook dream land are now just a click away from inducing sticker shock. The Soho Globs cookies sound fun and promise to be a taste of Soho in the 1980’s. I clicked to buy the ingredients and discovered it will cost exactly $34.45 to make 20 cookies.

Fresh Direct helps with this problem for by offering a budget recipe section and gives $10 off orders placed through One-Click Recipes until 9/30/06.

I made this pasta carbonara from the recipe section last night and we loved it. Sadly, the site doesn’t allow comments on the recipes. If you’ve tried a One Click Recipe, let us know what you think by posting a comment here.

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