I Tried That Gimmicky Avocado Toast Chocolate Bar and Here’s What I Thought

updated May 24, 2019
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(Image credit: Martí Sans/Stocksy)

I have to admit that I was very skeptical when I heard about Compartés’ super-trendy avocado toast chocolate bar. Salty and sweet? Great. Savory and sweet? Delicious. Avocado toast lodged in a chocolate bar? Nothing about this combination was making my mouth water. I was intrigued, but more in the way of I assume this will be terrible, so let me prove it.

My Complicated Relationship with Food Trends

You see, I have a knee-jerk dislike for food trends. I can’t with charcoal. Overly intricate, Instagrammable dishes make me sweat. Every food I’ve tried in this can you believe it? cartoonish food vein has been deeply disappointing. These over-the-top visuals, the relentless hammering, the cloying note of desperation — none of it is delicious.

I remember, years ago, when pomegranate flavoring was suddenly everywhere. I had always loved the fruit, but now a taste that barely approximated the real thing had trickled into muffins, iced teas, and candies. There was a phase when the saccharine-sweet imposter flavor had to be stuffed into everything — whether it made sense with the other flavors or not.

But I saw that viral video from Business Insider in July, where they show you how the avocado toast chocolate bar from Compartés Chocolatier is made, and my curiosity got the better of me; it was just too ridiculous. You guys, actual avocado toast is used to make this chocolate bar! Just watch below! I knew I had to try it.

So, How Does It Actually Taste?

I’m shook. This chocolate bar tastes nothing like avocado toast, even though California avocados feature prominently on the ingredients label. But that doesn’t mean it’s not good. It tastes like a rich white chocolate studded with salty bread crumbs; basically petite punches of salt swim on a lake of hardened custard. It turns out that underneath the buzzy packaging, this chocolate bar is absolutely delicious. And something I’d probably buy again for a whopping $10 (but they’re out of stock).

Now tell me: What other foods am I missing because they sound too dizzyingly trendy?