Fly By Jing and Disney Just Collaborated on an Adorable, Limited-Edition Lunchbox Set That’s Sure to Sell Out Fast
We’ve got a major brand crush on Fly By Jing, a woman-owned company that sells Sichuan-inspired pantry staples and frozen foods, including these irresistible dumplings. And can you blame us? This growing food brand, created by Jing Gao in 2018, has tons of heart. And of course, a knack for concocting craveable grocery items that celebrate Chinese culture while making everyday meals simpler and easier.
Whatever Fly By Jing churns out, we’re buying. But we’re especially excited about their big-time collaboration with Disney and Pixar, in celebration of the new movie, Turning Red. Turning Red is the first Pixar flick to feature an Asian heroine, and will be released on March 11. But you don’t have to wait a whole month to join in on the fun, because starting today, Fly By Jing is offering a limited-edition collectible lunch box called the Shorty Spice Box Set.
The lunch box, which retails for $55, comes with the Fly By Jing Shorty Spice Trio — a tingly, fiery, savory mix of three 2-ounce spice blends. The flavors are Sichuan Chili Crisp, Zhong Sauce, and Mala Spice Mix, and this is the first time any of these blends are available in Shorty sizes. Also included are two luxe sticker sheets, featuring Fly By Jing iconography and characters from Turning Red. Use them to personalize the bright red lunch box, or create a work of art elsewhere (your spice rack, perhaps?).
“Growing up, I never thought I’d one day see myself reflected in a major film, but when I first heard the storyline of Turning Red, I felt an instant recognition,” Jing said about the partnership, making us even more excited to tune in (and pack movie snacks in that lunch box!).
Turning Red will no doubt join the canon of all-time culturally influential Pixar movies, but these adorable lunch boxes are only around until they sell out. And if Fly By Jing’s track record is any indication — they sold over a million frozen dumplings in two months flat — that will happen in a jif.