Fall Favorite: Mallomars!

Fall Favorite: Mallomars!

Stephanie Barlow
Oct 6, 2010

For most, October means chilly weather, falling leaves, and apples. For others (myself included!), it also marks the start of Mallomars season! Having grown up in the Midwest, I had never heard of Mallomars until I moved to New York City. And wow, am I glad I found them.

Mallomars are like cookie versions of s'mores: a graham cracker base topped with a dollop of marshmallow and dipped in chocolate. The result is a smooth marshmallow chocolate concoction with the perfect crunch.

For some reason, these cookies have largely remained off the radar outside of New York. They are only available in stores from October through April, due to concerns of the cookies melting in warmer months during transit. Also, according to a New York Times article, 70 percent of Mallomars are sold in New York. Why Nabisco hasn't increased distribution on these delicious cookies is beyond me. Hasn't modern food science made chocolate available all year? Is it a marketing tactic? I've found them sold out of several stores already this week, so I have to believe it's working. And it's been working since Nabisco first debuted the cookies in 1913.

If they aren't available where you are, or when you want them, you can try our recipe for them:

Extra-Special Treat: How To Make Homemade Mallomars

Have you had Mallomars?

Mallomars, $6.59 a box at Amazon

Read more:
Mallomar memories at Salon
The Cookie That Comes Out in the Cold at The New York Times

Related: Extra-Special Treat: How To Make Homemade Mallomars

(Image: Amazon)
(Image: The New York Times/Tony Cenicola)

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