Fake Blueberries: Another Reason to Make Your Own Muffins

published Jan 26, 2011
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(Image credit: Apartment Therapy)

Ever bite into a blueberry muffin and taste a clump of blue sugar? This week the LA Times reported on findings that this phenomenon is widespread across some major supermarket brands. Many popular brands of muffins, bagels, and cereals labeled as blueberry don’t actually contain any of the little berries. Did you know?

This isn’t much of a surprise to most of us, but what is news to me is the lengths food companies will go to describe these falsities in ingredient lists. Descriptions like “blueberry bits” and “blueberry flavored crunches” mean nothing more than food coloring, sugar, and flavoring. Worst example? Total Blueberry Pomegranate cereal, from General Mills, which contains neither blueberries nor pomegranates.

Have you encountered fake blueberries?

Read More: Fake blueberries abound in food products in the LA Times

(Images: Flickr user La Grande Farmers’ Market licensed for use under Creative Commons)