Did you see this outside your window (maybe the window of your office or a cab) last night? This Flickr photo is actually from Halloween last year, but the sight was exactly the same: A glowing orange top of the Empire State Building—lit by an orange-haired chef, Mario Batali—to help fight hunger in New York City...
The Food Bank's Go Orange! campaign starts now and will run through the holiday season. The slogan and color (the same as Batali's trademark clogs) is designed to spread awareness about the 3.1 million New Yorkers who can't afford to buy food.
How can you help? You can donate through the Food Bank's website, eat at some of the restaurants that are giving money to the cause, and contribute when you check out at grocery stores like Whole Foods, Fairway, and others.
Get more information: Food Bank for New York City