Video: Eddie Izzard on Supermarket Psychology

(Image credit: Apartment Therapy)

Happy Friday! Our discussion on choosing the fastest checkout line reminded us of this more humorous take on “queue strategy.” Get your weekend started with a laugh from one of our favorite comedians, Eddie Izzard. (P.S. Go ahead – this one’s SFW!)

Eddie really gets everything that runs through our heads in the thirty seconds before we pick a line – assessing the relative speed of people with hand-baskets verses carts, the opening of the new lane, how the people ahead of you are paying… And then, of course, the indignity of someone reaching the cashier before you in the line you didn’t choose.

He hits the nail on the head, doesn’t he?!

(Image and Video via YouTube)