This Cult-Favorite Pottery Brand Just Launched a Dreamy New Glaze

Ask any Kitchn editor if there’s anything in particular on their wishlist and they’ll immediately point you in the direction of East Fork Pottery, a cult-favorite Asheville, North Carolina-based ceramic company. We literally paused a full-staff meeting during East Fork’s Annual Seconds Sale so that we could attempt to claim some of the goods before everything was snatched up — within minutes. East Fork also took home a top honor in our first ever Kitchn Awards.

When we caught wind that East Fork is launching a brand new glaze color today (at 7 p.m. ET), we couldn’t keep the news to ourselves. Here is #TheMug (yes, it’s seriously so popular, it has its own hashtag) in the latest and greatest East Fork glaze: Prune.

Shop the all the pieces in Prune here at East Fork Pottery.

Like many great inventions, Prune wasn’t part of the original plan, at least that’s what Connie Matisse, co-founder of East Fork Pottery, told us: “Prune really came as a surprise. The glaze team had been taking a stab at making a hot pink for several months and it just wasn’t panning out. But, in the blend of pink attempts, there was this square of purple that we couldn’t stop staring at. Amanda, who leads up our Small Batch Studio, wanted to make a round of big mugs in an unexpected color and we all got excited about the chance to do a run of purple.”

Of Prune’s versatility, Connie says, “purple can really go in so many directions — It can be regal, garish, girly, springy, comical, and statement making. This shade though, with its warm brown undertones, is deeply grounding, an all-seasons shade that adapts to its surroundings.”

As of today, Prune will be available in all the usual East Fork items, in addition to a 3- and 5-Piece Dinner Set called Umeshu. To view the whole collection, visit the East Fork website here. If you want to add this gem of a glaze to your collection, act fast! (Because colors do sell out. Quickly.)

What do you think of the new color?