This Popular Pottery Brand’s Iconic Mug Is Always Selling Out—But You Can Stock Up Right Now

updated Nov 12, 2020
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Credit: East Fork

There are coffee mugs and then there’s East Fork’s #TheMug, which is so iconic, it even has its own hashtag. Designed to feel like an extension of your hand, it’s one of those timeless kitchen items that can be passed down generations. The only hitch? It’s rarely ever in stock! Every time East Fork releases a new glaze, the first things to fly off the shelves are #TheMug. So we’re not exaggerating when we say that it’s nearly impossible to get your hands on one. And that’s why we’re thrilled to announce that East Fork has released a large batch of their cult-favorite mugs in some of their most popular colors. And as with all things East Fork, they’re bound to sell out within hours—so ACT NOW!

Credit: East Fork

#TheMug will be available in seven gorgeous glazes! Eggshell, Morel, Amaro, and Panna Cotta glazes will be priced at $36, while the retired Night Swim, Soapstone, and Lapis will be $40 each. If you already own East Fork pieces, then you probably know the colors pair beautifully, so you can mix-and-match to create the ultimate collection. Or if you’re like me, you’ll want to scoop up mugs in one specific color (I’m going with Amaro!) and build a more unified cluster.

Several Kitchn editors (hi!) own East Fork pieces and can confirm that they’re built to last. The minimalist, microwave- and dishwasher-safe mug has a comfortable grip, substantial construction, and thick ceramic finish that’s virtually chip-proof.

Even better? East Fork usually takes about eight weeks to ship out items, but this time around, the mugs are ready to go as soon as you place your order. So what are you waiting for! Grab your favorite glazes and build your East Fork collection. And while you’re at it, maybe even snag a few to brighten up a loved one’s morning. Either way, this is one of those rare opportunities you definitely don’t want to miss!.