Terms like organic, heirloom, heritage, and free range may seem like mere buzzwords, but their true and beautiful meaning is the subject of Douglas Gayeton's Lexicon of Sustainability.
The artist (and LaLoo's ice cream founder) writes:
We are the first generation to go from living in a world of infinite resources to one where everything has become disturbingly finite. As a result, people are creating a new vocabulary, a lexicon reflecting new cultural and economic realities, a greater concern for the environment, a renewed sense of responsibility, and lastly a deeper commitment to lessen our impact on the wold around us.
In his online slideshow and eventual book, Gayeton defines and celebrates this new vocabulary. Through a wonderful interplay of photographs and text, terms like "pasture raised" and "grass fed" are introduced not as labels on a package at the grocery store but as real people, animals, and land. Check it out, and even contribute terms and stories that you think should be included: