Did You See the Trader Joe’s Float at the Rose Parade?

Sarah Spigelman Richter
Sarah Spigelman Richter
Sarah Spigelman Richter is a NYC-based food writer who has written for Mashable and Refinery 29, among others. She loves chili cheese Fritos.
published Jan 3, 2017
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If you’re obsessed with Trader Joe’s, you’re in good company. Everything from the cult grocery chain’s cookie butter to its frozen section has devoted fans. That’s why it’s no surprise that this beloved grocery store gets its own float in the annual Rose Parade in Pasadena, CA. Did you catch this year’s creation in the lineup?

The float, which was themed “All Aboard! 50 Years of Serving the Best,” won a Tournament Special Trophy for exceptional merit award.

The 75-foot-long, 16-foot-high float celebrated the chain’s journey from its inception to modern day. Aspects included an avocado paddle, orange and lemon slice wheels, and 50 Trader Joe’s employees from across the nation. The captain of the ship was, of course, the Fearless Flyer himself, fashioned out of pineapples, parsley, poppy seeds, and various flowers.

Although the float itself might not have been edible, the cheery spirit it conveyed was nothing short of delicious. And yes, those who watched may have had an inexplicable urge to dive spoon-first into a jar of cookie butter.