The Brand Behind My Favorite Hazelnut Spread Just Launched a New Edible Cookie Dough … for Breakfast

published May 13, 2022
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Credit: Kitchn

In case you missed it, Deux founder and CEO Sabeena Ladha took over Kitchn’s Instagram stories earlier this week (she’s the second woman featured). She’s one of several small business owners and entrepreneurs taking part in our takeover series in celebration of AAPI Heritage Month. Her company, Deux, is known for its vegan and gluten-free cookie doughs made with simple, high-quality ingredients and boosts of vitamins and supplements; you might have seen Ladha on this season of Shark Tank

Last summer, the company launched an enhanced hazelnut spread made with five ingredients: dry roasted hazelnuts, organic cane sugar, cocoa powder, sea salt, and maca root powder. It’s creamy, velvety even, and has a nice mix of chocolate and nut flavor. I spread it on graham crackers, use it as a pretzel dip, and eat it by the spoonful — on its own or with peanut butter (perhaps you know my thoughts on chocolate and peanut butter?). It is both my and Ladha’s favorite product … at least for the time being.

Deux Cinnamon Roll Enhanced Cookie Dough

See, Deux recently launched a new edible cookie dough. And it’s unlike any cookie dough the company, or anyone else as far as I can tell, has created before. This Cinnamon Roll cookie dough is vegan, gluten-free, and tailor-made for breakfast! It even bills itself as the first cookie dough for breakfast — although I’m sure it’s equally as delicious during the afternoon and evening hours. And for a limited time if you use the promo code KITCHN, you get 20% off your first order.

Made with organic oat flour, cashew butter, organic maple syrup, and vegan white chocolate chips, this dough — like all Deux doughs — can be eaten two ways (hence, Deux!). “You can eat them raw right out of the jar,” says Ladha, “or you can bake them into cookies.” Breakfast cookies! When you bake them, the white chocolate chips turn into icing and the sweet cinnamon swirl shines even more. To bake, just roll the dough into balls, flatten, and bake at 350°F for eight to nine minutes. That’s just enough time to brew some coffee or, in my case, boil some water for tea.

Have you tried Deux cookie doughs? Tell us about it in the comments below!