I Splurged on This Fancy Italian Dish Soap from World Market — And It’s Worth Every Penny

Ashley Abramson
Ashley Abramson
Ashley Abramson is a writer-mom hybrid in Minneapolis, MN. Her work, mostly focused on health, psychology, and parenting, has been featured in the Washington Post, New York Times, Allure, and more. She lives in the Minneapolis suburbs with her husband and two young sons.
published Feb 18, 2022
We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.
Sink and chandelier area of Laurel Harry's kitchen.
Credit: Lindsey Stewart

Imagine you’re wandering through an orange grove in central Italy on a warm spring day, with the fragrance of citrus and orange blossoms wafting through the air. Nice, right? That’s exactly how I felt when I tried out this fan-favorite Deruta Orange Blossom Dish Soap from World Market. Much like an Italian vacation, it’s not cheap — a 21.5-ounce bottle costs $8, twice as much as my usual Dawn Ultra — but it’s worth every penny. Let me tell you why.


Let’s start with the most obvious part: Have you ever seen a dish soap, or any cleaning product, that comes in a prettier package? The design is inspired by the Italian town of Deruta, a hillside escape along the Tiber River known for its distinct style of ceramics called majolica. Now, I’m not a big fan of cluttered countertops, so I normally tuck my cleaning supplies in the cabinet beneath the sink (dish soap included). But this eye-catching dish soap has lived on my counter, right next to my sink, for a few weeks — and it sparks so much joy that I momentarily forget about the growing pile of dishes lying right next to it. 

Credit: Ashley Abramson
Here's looking at you Marie Kondo! A bottle of this pretty Italian dish soap sparks so much joy!

Onto the scent: The orange blossom scent is subtle and not perfume-y, but you can definitely pick up on the fragrance when you’re doubling down on dishes. If citrus isn’t your thing, it also comes in a rosemary mint option. I don’t mind the smell of Dawn (or really any other regular dish soap), but before finding this Italian soap, I never made the connection that choosing a product I actively liked could transform my dish-washing experience. (Standing at the sink now feels like an aromatherapy session!)

Time to talk efficiency! I didn’t know what to expect when I tried the Deruta soap on my dishes. I’m used to powerful, grease-fighting cleaners like Dawn Powerwash. Honestly? This Italian soap does the job and did it well on everything I washed with it. Wine glasses were sparkly, dinner plates showed no sign of last night’s tomato sauce, and even a greasy pan looked good as new (and without a ton of elbow grease). 

For baked-on food, I’ll still use Dawn Powerwash because, let’s be honest, it’s magical. And yes, this stuff is not inexpensive. But for smaller jobs throughout the day (a quick wash of a plate and fork after lunch, for example), I’m finding it’s a nice little treat. Which brings me to my last point: This soap would make for a wonderful gift. Bring it as a hostess gift, a housewarming gift, or a “hey, I haven’t seen you in more than two years” gift.

Do you have a favorite dish soap you are in love with? Tell us in the comments below.