Courteney Cox’s New Line of Home Products Will Smell Like Something You’d Want to Wear
We love when friends offer up beauty tips. And now we’re excited for a “Friend” to help us beautify our home. Courteney Cox (aka cleaning-obsessed Monica Geller of Friends) has launched her new home brand, Homecourt.
Posing more as beauty products than home care, items like dish soap, hand lotion, and surface sprays come in sexy and sleek black containers with non-toxic formulas that boast skincare-grade ingredients and custom-crafted scents created by expert perfumers.
“We decided to make a beauty line for the home,” Cox explained in a WWD article about the collaboration. “I’m obsessed with design and my home, and I wanted the home to smell like something that I’d want to wear. During the pandemic, we were so used to the smell of Clorox, but then you’re like, ‘OK, we’re still at home,’ and I don’t want my house to smell like that anymore.”
While originally set on developing just a candle line, Cox — who is collaborating with former WWD staffer and Nécessaire cofounder Nick Axelrod-Welk as well as former Viktor & Rolf head of marketing Sarah Jahnke to create the line — decided to go big or go home. Or in this case, both.
Homecourt consists of a hand wash, dish soap, and surface cleaner, with a hand lotion to follow next month. Cox, however, does eventually get her candle wish, as a candle and room deodorant are on tap for March.
The fragrances, which Cox gives props to perfumers Givaudan and Robertet for creating, include four varieties: Steeped Rose, Neroli Leaf, Cipres Miin, and Cece — Cox’s signature scent with notes of Guatemalan cardamon, dried mate absolute leaves, Sri Lankan cinnamon, and Indonesian patchouli oil.
Beyond just smelling divine, the products are developed by cosmetic chemists and tested by dermatologists to be gentle on the skin (because kitchen gloves aren’t always within reach). The dish soap has skin-hydrating glycerin, and the hand wash is a blend of argan oil and Australian hibiscus flower extract to hydrate.
Consider this the one time when you don’t mind cleaning your house. “Generally speaking, [the brand’s goal] is to make those moments better and make the idea of tending to your space a better experience,” Axelrod-Welk told WWD.
We think Monica would definitely approve.
Homecourt products range in price from $20 to $50 and are available at Homecourt.co.