Costco’s $5 White Strawberries Are Flying Off Shelves (They Taste Like a Pineapple!)

published May 19, 2024
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Indianapolis - Circa April 2023: Costco Wholesale Location. Costco Wholesale is a multi-billion dollar membership retailer.
Credit: Jonathan Weiss/Shutterstock

Costco may be popularly known for incredible deals on rotisserie chicken and kitchen decor, but true shoppers also know that the produce section is equally amazing. This discount retailer may be good at selling things in bulk, but the store also has a great selection of fruits and vegetables that always look fresh and colorful. Even better, Costco is known for finding varieties of produce that you might have never heard of before, like these white strawberries.

Now sold in the produce section at Costco, shoppers can snag a clamshell container of white strawberries — known as pineberries — for $4.99. These strawberries are white with hints of very light pink. Called “Pink-A-Boo Pineberries,” this delightful little fruit is grown by Wish Farms in Florida. These berries have the same exact structure as a strawberry, but when they ripen, they turn a very light blush pink instead of red. They are a cross breed developed by The University of Florida, breeding a Japanese white strawberry (a descendant of a wild white berry discovered in South America in the 1700s) and a Florida red strawberry.

So do they taste like strawberries? According to Costco shoppers, these berries are like a strawberry with a tropical twist. Some say they aren’t as sweet as a strawberry, and have more of a “pineapple aroma” compared to a ripe red berry. “I love these, so good,” comments one shopper on’s recent post about pineberries. 

Costco is known for having a variety of interesting produce at such great prices. The discount retailer sells clamshells of Cotton Candy Grapes, a variety of seedless green grapes that actually taste like a mouthful of cotton candy. They also sell Gold Kiwis, with a vibrant yellow color instead of the usual light green.