Costco’s Latest Snack Is Every Nutella-Lover’s Dream — and It’s Flying Off Shelves

published Sep 4, 2023
We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.
Redmond, WA, USA - May 16, 2021; Entrance to Costco Wholesale store before opening hours with no people in Redmond Washington State
Credit: Ian Dewar Photography/Shutterstock

Nutella has been collectively capturing our hearts and taste buds for decades. Originally introduced to the masses back in 1964, the wonderfully sweet hazelnut spread has been incorporated into countless snacks and recipes ever since, leaving a wake of Nutella-hungry fans in its path. Today, the renowned spread can be found in most grocery stores in a handful of different variations, including Nutella B-ready Bars, now available at everyone’s favorite membership warehouse: Costco. 

Originally spotted by Shannon from, B-ready Bars are crispy wafers filled with creamy Nutella and puffed wheat crispies. Each box contains 36 bars and retails for $13.99, which is a small price to pay for a party in a box. There are about 10 grams of sugar per bar, including the “added sugars,” so be careful not to destroy a whole box in one sitting. It is Nutella, though, so if you black out and wake up on a hazelnut spread-covered crime scene, we won’t judge. 

Before you grab your keys and drive to Costco to grab a box or three, make sure to check with your local Costco to see if these sweet treats are still available near you. If you now have Nutella on your mind, but these bars just aren’t going to quell your cravings, consider checking out this super-easy recipe for Nutella Ice Cream that’s perfect for these final summer days. Plus, this Nutella Stuffed French Toast is the breakfast that actual dreams are made of.