Costco Is Selling This Ultimate Super Bowl Snack, and Shoppers Can’t Get Enough of It

published Feb 7, 2023
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Costco storefront.
Credit: Juan Llauro/Shutterstock

Whether you’re hosting or bringing a dish to the party, the Super Bowl is less than one week away and it’s time for you to finalize your menus or take a trip to the grocery store. Luckily for us all, there’s a hidden gem tucked away in Costco locations that will be sure to add some mix to the party madness.

Typically, we tend to associate Super Bowl parties with the likes of pizza, wings, chips and dips, but after seeing this tasty find at everyone’s favorite wholesale warehouse, you may be adding pretzels to the lineup. And no, I’m not talking about those small, hard pretzels found abandoned in the chip aisle. Instead, I’m talking about the large, soft options best served warm. You know, those get-in-the-car, drive-to-the-mall, and stand-in-line-for pretzels. 

Not sure which brand that is? Well, if you happen to be heading to Costco anytime soon, you’ll see that I’m talking about none other than the Eastern Standard Provisions’ Artisanal Soft Pretzels. The best part? They’re only $11.99 for a pack that actually includes a variety of options, perfect for your Super Bowl party.

Spotted in a Bay Area location by the Instagram account @CostcoHotFinds, the super deal has been receiving a lot of excitement around it online. The artisanal assortment of pretzels includes four wheelhouse pretzels, six turnbuckle sticks, and 22-plus bite-size nibbles. Additionally, for those snackers craving something sweet or savory, there are three toppings to choose from in each pack: a three-cheese pretzel salt, French toast sugar, and classic pretzel salt.

Although this deal is only available at Costco, Eastern Standard Provisions does offer similar variety sets ranging in price from $28.99 to $99.99 — something that commenters under the post noted. “I just paid like $60 from this company to send these same pretzels to a friend as a gift box. BARGAIN!!!!” one person wrote, while another exclaimed, “That is steal compared to what I paid from the company online!!”

So if you’re still unsure as to what to bring to the party or how you can add some variety to your menu, consider an Eastern Standard Provisions pretzel set or borrow some ideas from our list of recipes you’ll actually want to eat for Super Bowl Sunday