Did you catch yesterday's buzz on the revived Gourmet magazine? Yes, Condé Nast is bringing it back — as an iPad app. No, there won't be any new content, Ruth Reichl, or Romulo Yanes. It's a zombie resurrection — how do you feel about it?
This is simply a re-presentation of the archives, along with corporate potential for "social gameplay, e-commerce opportunities," and perhaps a small amount of new content by "producers." Just to be really clear, Condé Nast executive Bob Sauerberg said of the two Gourmet magazines: "You can't compare the two things because they're completely different."
So, on the one hand, we are glad that Condé Nast is not just dumping Gourmet's back issues in an archive somewhere. Some of the best food writing of the past century lives in those issues, and it would be a shame for them to get locked away. We are glad that they will be re-presented and made widely available.
On other hand, this not a re-launch of Gourmet. We can only hope that any new content from these "producers" is not something driven by advertisers, or the anemic stuff that litters food magazines these days.
• Read more: Condé Nast Brings Gourmet–But Not Its Staff–Back From the Dead
• See the Gourmet Live presentation at Gourmet
How do you feel about this Gourmet "re-launch"?