The Brugo travel mug is a cup built with obsessive attention to detail - all to avoid that unpleasant tongue-scalding associated with the first sip of coffee.
Each sip gets tipped into a top chamber, under the lid, where (they say) it's instantly adjusted to the perfect temperature, while the remaining coffee stays hot. So you don't have to take off your lid and let the rest cool down in the process; you can cool your coffee a sip at a time.
The inventor, Spero Pavlopoulos, dreamed up this idea after a morning when he removed the lid from his fresh coffee to cool it slightly. But the cup slipped and coffee splashed all over his clothes and his new car. It was the start, though, says the website, of a new era for those who truly enjoy coffee. The Brugo is a design triumph, they say, for every coffee-lover on the go.
We partly admire the wacky detail that went into this - and we partly just think it's wacky. What do you think? Do you need a cup that helps you cool each sip of coffee?