The New Cinnamon Toast Crunch Snack Has an Exciting Twist

published Jul 28, 2022
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The sweet, crunchy cereal Cinnamon Toast Crunch has been around for generations. But as tastes evolve, so too must our go-to breakfasts. So General Mills is launching the new era for CTC. It’s a snack, but that’s not all. It’s got a spicy upgrade!

The CinnaFuego Toast Crunch still has the cinnamon and sugar we’re used to from the original Cinnamon Toast Crunch, but with “spicy pepper” powder added to the mix.

“CTC is always looking to give our fans the most absurd and exciting experiences,” said Mindy Murray, General Mills Sr. Marketing Communications Manager, in a press release. “So when we were thinking about what to do next, we realized snack time was a moment that could be spiced up. We can’t wait for CTC lovers to try CinnaFuego, and if they dare, eat it with some milk for breakfast.”

Credit: Courtesy of BusinessWire

CinnaFuego Toast Crunch will set the snack world on fire for a limited time. Starting August 12, you’ll be able to pick up 5.9-ounce resealable pouches at 

Cinnamon Toast Crunch has been reinvented as everything from doughnuts to hot cocoa in recent years. There’s no telling what direction they’ll take this flavor combination next. But don’t worry, the original cereal isn’t going anywhere.

Would you try CinnaFuego Toast Crunch, or have they gone too far this time?