If you're a Chobani yogurt fan, chances are you might have noticed a few changes in the dairy aisle recently. The yogurt giant is shaking things up with a new look and line of products.
Chobani is a household name, and they're changing things up to have their outside match their inside. The company wants to be known for more than just yogurt, and this recent marketing push and transition with new flavors and packaging is putting them in line to be your new favorite "food-focused wellness company." Peter McGuinness, the CMO and Demand Officer for Chobani says that the company is striving to be more delicious, nutritions, natural, and affordable.
In the above video you can kind of get a feel for where the brand is going. "We believe in the power of good food. To better ourselves, our communities, and our planet. It's how we fight for our happily ever after," the video explains. "Food is magic," explains Leland Maschmeyer, the Chief Creative Officer at Chobani.
Starting in December you'll start to see their new line of products labeled "hint of" on grocery shelves. There will be five blended yogurt flavors kicking things off: Madagascar vanilla cinnamon, wild blueberry, Monterey strawberry, Gili cherry, and Alphonso mango.
This push for a new look and feel wasn't just an overnight decision; they've been working on this rebrand for the last year-and-a-half. They've expanded production lines, purchased new facilities, and beefed up their marketing game. They aim to make a product that is fun, playful, soothing, and, most of all, helps us have a better life.
It's a lofty goal and I wish them well — just please, Chobani, don't discontinue any of my favorite flip flavors!
What do you think of Chobani's new look? Let us know in the comments!