These Trendy Cargo Pants Are Made from Chipotle Napkins
After the news of Heinz selling ketchup-stained clothing made its way around the internet this week, Chipotle has decided it’s their time to get in on the fun. While queso-stained items aren’t quite on the menu, the fast-casual Mexican restaurant is adding a bit of style to the brand with the announcement of the upcycled Chipotle Napkin Cargo Pants. Could we be witnessing the birth of food-based fashion? Maybe so!
For those unaware, the current trend of reusing discarded material to create a product of higher quality or value than the source material is called upcycling. In this case — just as the name suggests — these trendy cargo pants were made using the iconic brown napkins embellished with Chipotle’s logo. And to bring these cargo pants to life, Chipotle collaborated with “the internet’s favorite upcycle designer,” Nicole McLaughlin.
Structurally, the multipurpose pants have a zipper that allows the user to transform the cargo pants into shorts so that you’re ready for any weather (early 2000s, is that you calling?). The idea for the pants came from this mock post of “Chipotle napkin shorts” that went viral after they were featured in the popular game Roblox. And as the brand’s marketing team clearly has their finger on the pulse of what’s going on in pop culture, it was only a matter of time before they became reality.
Now, if the idea of pants you can wipe your fingers on excites you, I regretfully have to inform you that unfortunately, Chipotle has no plans to sell their latest conversation starter. The only way to get your hands on a pair is to try and recreate the look yourself. So, don’t feel bad about grabbing an extra napkin or two on your way out the door.
This isn’t Chipotle’s first foray into quirky, novelty items. A few weeks ago, the Denver- based company released a line of scented candles inspired by customers who “accidentally” fill their water cups with lemonade. And if you ask me, there’s nothing like a company that’s in on the joke.