General Mills to Buy Annie’s, Cheddar Bunnies to Move in With Cheerios
Annie’s, the popular maker of Cheddar Bunnies and other beloved organic snacks, was acquired this week by General Mills. General Mills is betting on Annie’s to help them gain some shelf space in the organic aisle. The cereal giant already owns both organic brands Cascadian Farm and Food Should Taste Good.
While young compared to General Mills, Annie’s has been around since 1989, and was started with the intention of providing natural foods for kids.
The $820 million purchase is expected to be completed by the end of the year. And according to Bloomberg, Annie’s CEO said that the purchase will help make Annie’s products more widely available while still preserving the mission.
We’ll be interested to see whether or not our Cheddar Bunnies change after the new year.
→ Read more: General Mills Adds Organic Foods With Purchase of Annie’s from Bloomberg