6 Grocery Staples with the Biggest Markdowns in January — and 4 to Skip

Lizzy Briskin
Lizzy Briskin
Lizzy is a trained chef, food writer, and recipe developer for print and digital outlets including Insider, Real Simple, and the Chicago Tribune. She has a culinary degree from Cambridge School of Culinary Arts and a BA from Amherst College. She lives in New York City, where she…read more
published Jan 10, 2025
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Grocery store shelves with cans of condensed milk, chocolate, pumpkin puree, cranberry sauce, flour, commonly supplies used for preparing Thanksgiving and Christmas dinners
Credit: Sheila Fitzgerald / Shutterstock

If your wallet is feeling worn-out after the holidays, but travel and family gatherings left your pantry and fridge bare, you’re probably looking to spend a little less at the grocery store. Good news: January is one of the best times to save on the staples and big-ticket items on your shopping list.

Product surpluses leave grocery stores weighed down with excess inventory after the holidays. Store managers want to move these items quickly, which means slashing prices. Though the beginning of the year is a great time to stock up on certain items, don’t get carried away — some sales are better to stroll right past. 

These are the six best groceries to buy during January sales, and a few you probably want to skip.    

6 Items with the Biggest Markdowns

Credit: Elena Noviello / Getty Images

1. Fresh Herbs

Grocery stores often stock up on the signature herbs of the holidays — think rosemary, thyme, and sage — and any excess gets marked down in early January. These hardier herbs will last longer than delicate basil or oregano. Just be sure to use them within a week before they wilt or freeze them in olive oil

Credit: Nilina Mason-Campbell

2. Broth

According to Instacart, sales of broth, especially vegetable broth, spike during the first months of the year. We get it; we love a comforting soup as much as anyone. Stores are also looking to offload extra stock from the holidays; take advantage of sales on boxed and canned broths, and go ahead and stock up (pun intended) — unopened, they’ll last for months. 

Credit: Photo: Joe Lingeman; Food Styling: Cyd McDowell

3. Baking Staples

Everything left on store shelves from our collective holiday baking marathon — flour, powdered and granulated sugar, baking soda, and the like — will be cheaper in January than in the previous months. If you’re a regular baker, now’s a great time to fill your pantry with all these staples.  

Credit: Photo: Alex Lepe

4. Hot Cocoa Mixes

Hot cocoa season is far from over. In fact, some might say it’s just getting going. In even better news, you’re likely to snag your favorite powdered cocoa mix at a discount in January. 

Credit: Photo: Alex Lepe; Food Styling: Spencer Richards

5. Holiday Roasts

Those large standing roasts, prime ribs, and whole turkeys and hams will have to move fast after the holidays to free up fridge space at the grocery store. That sounds like a great reason to grab one at a discount for a midwinter dinner party. 

Credit: Photo: Alex Lepe; Prop Styling: Thomas Hoerup

6. Canned Pumpkin

It can be surprisingly hard to find canned pumpkin later in the year, but it’s far from a seasonal ingredient. Buy a few cans on sale in January and make delightful pumpkin breads and pumpkin muffins all year long. (We taste tested several and, these are a few of our favorite canned pumpkin brands.)

Credit: Danielle Deavens

Plus, 4 Items to Skip

1. Seasonally Flavored Coffee

If you love that limited-edition peppermint grind, go ahead and buy a bag. That said, you might not want to stock up on a dozen — flavored coffee beans spoil faster than unflavored, as the added ingredients react with the natural oils in the beans, turning them rancid. Plus, chances are these specialty beans have been on store shelves for several months by the time they hit postholiday sales. 

2. Themed Baking Supplies

In December, stores are packed with festive displays of pearly sprinkles and more red and green icing than anyone could need. Come January, specialty baking items are relegated to the sale section. If you’re not going to use these seasonal items until next year, skip them — even sprinkles will go stale after months of storage. 

3. Holiday Baked Goods

Store-bought packaged cookies, cupcakes, breads, and buns topped with red and green or blue and white decorations will almost certainly be cheaper in January, but they’re also far from fresh. Most of these treats were prepared and packaged over a month ago. Freshly baked cookies for a few extra bucks will simply taste better. 

4. Seasonal Decor

Specialty holiday tableware like Santa-themed paper napkins, ornamented plastic cups, and Dreidel-shaped plates will be on sale throughout the store. Unless you have plenty of storage and definite plans to use these items within the next 12 months, you’re better off saving the pantry space and waiting to buy next year’s batch before you host a holiday shindig. 

Are you seeing any major markdowns at your grocery store? Tell us in the comments below.