The #1 Wellness Trend for 2018, According to CAP Beauty

(Image credit: Joe Lingeman)

Five years ago if you had asked me what a “wellness trend” was, I might have said something about some silly fad diet or asked you to google “Gwyneth Paltrow” and see what she’s saying on the topic. A lot has changed in the industry, and in my personal life, since then (although, yes, Paltrow is here to stay). Just last year we saw a huge increase on the topic of self-care and how that — shock — might look different for everyone. So now wellness trends, at least for me, actually mean something exciting. It means an opportunity to experiment with how I take care of myself.

When looking forward to 2018 and the booming wellness space, I knew I wanted to talk to Cindy DiPrima Morisse, one of the co-founders of CAP Beauty, a New York-based store and blog that sells amazing, gorgeously packaged products that all promote the idea that “beauty is wellness.” Here’s what she had to say about what’s trending in 2018 in the wellness space.

Cindy’s number-one pick for a wellness trend this year is CBD, which is short for “cannabidiol.” It’s a chemical compound you find in marijuana, but it won’t make you high because there’s no (or very little) THC. It was originally used to treat pediatric epilepsy, but other people have found it helpful when it comes to chronic pain, anxiety, and getting a restful night’s sleep. The FDA, however, has yet evaluate these claims.

CAP Beauty sells CBD oil in their “Daily Hit,” which also includes adaptogens like red reishi, schisandra berry, mucuna pruriens, and sea pearl. Cindy says the product has been a runaway hit for their brand. “There is a lot more room for CBD to grow,” explains Cindy. “It’s a powerful anti-inflammatory. Once we sort out question of legality, I think that it’s bound to become a much larger ingredient.”

In the last couple weeks even, I’ve noticed that more wellness bloggers and influencers have started to talk about CBD and how to use it at home. Cindy recommends adding it to salad dressing or morning tonics, and I’ve also seen bloggers add it to baked goods and homemade fat balls. I personally have started taking it before going to bed — just by the spoonful — and have had a more deep and restful sleep. It’s too early to tell if there are other factors at play, but I’m enjoying experimenting with this new trend.

Have you tried CBD oil?