Can You Walk Past This Aisle at Whole Foods Without Stopping?

Can You Walk Past This Aisle at Whole Foods Without Stopping?

Ariel Knutson
Feb 2, 2017
Whole Foods Austin
(Image credit: Philip Arno Photography/Shutterstock)

There are plenty of sections at Whole Foods that hold a special place in my heart — the wall of LaCroix cases in all their sparkling glory, the DIY nut butter section, and of course the craft beer aisle — but there's only one wall at Whole Foods that I can never just cruise by without stopping at. Can you relate?

🎤you're my wonder waaallll 🎤#notwhole30 🍫🍫🍫

A photo posted by Ariel Knutson (@arielknutson) on

The chocolate wall at Whole Foods can only be described as pure magic. I can't walk past this aisle without taking a second to see what's new (and there's always something new). Sure, other grocery stores also have a chocolate section, but Whole Foods goes above and beyond in its immense curation of delicious chocolate bars.

"Customers can expect anywhere from 75 to 120 unique items in a four-foot aisle," explains David Lafferty, global grocery buyer for Whole Foods.

The chocolate buyers for Whole Foods (what a fun job!) look for fair-trade ingredients, and no artificial flavors, colors, preservatives, or sweeteners. The buyers also "pay attention to trends and listen to what customers are asking for as well. Beyond just great-tasting, indulgent treats, some shoppers may also be looking for super-food content and benefits, or distinctive additions to their chocolate," says Lafferty.

(Image credit: Whole Foods)

Whole Foods chocolate buyers also make a concentrated effort to seek out bars that are unique and local to the store they are being sold in. "Whole Foods Market has always had a commitment to supporting local producers in all categories," says Lafferty. "We're always looking for innovative brands that meet our quality standards and share our core values, which ultimately provides a great selection for our shoppers."

Happy chocolate shopping, my friends.

Does the chocolate wall at Whole Foods hold a special place in your heart? Have you discovered a new favorite chocolate bar recently? Let us know in the comments.

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