Beyond the Glass Bottle: 3 Unique Ways to Package Wine

Beyond the Glass Bottle: 3 Unique Ways to Package Wine

Ariel Knutson
Apr 30, 2014
(Image credit: Design Taxi )

In the sea of wines to choose from at your local wine store, packaging matters. A wine novice often chooses first by the price of the bottle, and then by the look of the label. You might associate "girly" wine labels or artfully drawn pictures of animals with trendy wine bottle design, but there are some fresher visions in wine packaging that are rising in popularity.

These three wines are ditching the glass bottle all together for a unique, fresh look. Each wine has their reason for switching things up –– for marketing, environmental, and cost purposes. Sure, you might be reminded of boxed wine when thinking about these non-glass bottle designs, but as we've been frequently reminded, boxed wine can be just as high-quality and stay fresher longer.

1. McCann Vilnius/ Beaujolais Nouveau

(Image credit: Packaging of the World )

In early November of 2013, ad agency McCann Vilnius created a limited edition paint can packaging for Beaujolais Nouveau. The concept behind the packaging was to explore the function of wine: besides tasting great and getting you drunk, wine also turns your mouth purple, hence the paint can design.

2. Paperboy Wines

(Image credit: Paper Boy - Facebook )

The Paperboy Wines is 80% lighter than glass, which makes it ideal for traveling. You can drink the wine, crumple it up, and recycle!

3. Bandit Wines

(Image credit: Used with permission from Bandit )

Bandit Wines kind of reminds me of the colorful juice boxes you'd have as a kid –– just poke your straw in and enjoy! The reason behind the design is all about saving money on cork and glass bottles and investing more in the quality of the wine.

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