10 Best New Groceries to Kick Off 2024

updated Jan 19, 2024
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Graphic collage of three new grocery products piling up into a grocery cart
Credit: Photo: Mondelez International, Pepperidge Farm, Pescanova

Happy new year to all the grocery fanatics out there! I know the new year can sometimes be bogged down with messaging about renewal, eating “clean” (whatever that means), and dieting trends. I try to stay away from that; although it’s great to have resolutions and set goals, I also think it’s important to strike a balance between nourishing our bodies, our spirits, and maybe also our taste buds. 

That means there might be some cookies, snacks, and maybe even booze on this list — just take what serves you and leave the rest. For me, these are the new groceries launching in January 2024 that I found to be particularly delicious, and I hope you’ll like them and add them to your grocery cart, too. 

Credit: Kat Thompson

1. San Pellegrino Zero Added Sugar Lemonade

If you prefer your lemonade on the more tart than sweet side, definitely pick up a can of San Pellegrino’s newest iteration of this classic drink, which has zero grams of added sugar (and one gram of sugar in total). The sleek can is mouth-puckeringly tart and refreshing with a light fizziness. The drink is perfectly delicious on its own, but would also pair well with a splash of gin.

Find it in stores: San Pellegrino Zero Added Sugar Lemonade, $19.99 for 24 (11.15-ounce) cans at Costco

Credit: Kat Thompson

2. Cheez-Its Snap’d Extra Crunchy Sharp White Cheddar Cheesy Baked Snacks

Is it cringey to say that Cheez-Its really snapped with this one? Each twisty bite of Cheez-Its’ new white cheddar crackers has an audible crunch and plenty of sharp, cheesy flavor that almost reads like sour cream and onion. I’ve never been one to think that Cheez-Its needed more crunch, but now that I’ve experienced it I can’t imagine going back. If you prefer the original cheddar squares, there’s an extra crunchy version of those, too, which are also delicious.

Find it in stores: Cheez-Its Snap’d Extra Crunchy Sharp White Cheddar Cheesy Baked Snacks, $3.99 for 7.5 ounces at retailers nationwide

Credit: Kat Thompson

3. International Delight French Vanilla Cold Foam Creamer

I’ll admit that, initially, this felt very gimmicky to me. This new cold foam creamer comes in a can that looks just like whipped cream, so of course I thought it was glorified whipped cream. It’s not! Or not quite. It’s much more liquidy than your standard canned whipped cream, which may sound distressing, but the way it pours out and settles on a cup of coffee is exactly like what you’d get from your big chain coffee shop. It’s good on both hot and cold coffee and I even tried a spritz of it on a warm mug of hojicha tea, which was divine. It is sweet, however — so make sure you nix any added sugar to your drink before topping it with this. 

Buy: International Delight French Vanilla Cold Foam Creamer, $5.99 for a 14 ounce can at Instacart; also available at retailers nationwide

Credit: Kat Thompson

4. Truff Jalapeño Lime Hot Sauce

Truff established a devoted fanbase with its truffle-kissed hot sauces and is now adding more heat and zest to its roster with its new jalapeño lime flavor. The original hot sauces, to me, were a little too sweet and the truffle flavor did not feel as nuanced. That is not the case for this iteration: the initial flavor is bright and zingy with a subtle heat that is then rounded out by earthy, rich truffle. I see this as the perfect topping to tacos and burrito bowls or as a fun dip for fries. 

Buy: Truff Jalapeño Lime Hot Sauce, $17.98 for 6 ounces at Truff; also available at Whole Foods

Credit: Kat Thompson

5. Chobani Creations Bananas Foster Greek Yogurt

Chobani’s new creations line comes shockingly close to its dessert inspiration. I felt like a woman in an early 2000s commercial for yogurt while eating this, humming happily and smiling with every bite, licking the top, scraping the sides. I love bananas and hate artificial banana flavor; thankfully there’s actually bananas and banana puree in this cup, as well as salted butter and condensed milk that really nails down the bananas foster flavor. I don’t think yogurt can really replace dessert, but I’ll still gladly reach for this in my fridge again for breakfast or a snack.

Buy: Chobani Creations Bananas Foster Greek Yogurt, $1.79 for 5.3 ounces at Kroger and other retailers nationwide

Credit: Kat Thompson

6. Almond Breeze Almond and Oat Blend

Almond milk has a beautiful flavor, but the consistency has always felt too watery for my liking. On the other hand, the consistency of oat milk is luxurious and creamy, but the flavor is lacking. The solution was clear for Almond Breeze: make a milk that combines the two. This almond and oat milk blend solves all the problems these non-dairy milks face alone. It’s subtly sweet and creamy, with a nutty almond flavor and full-bodied consistency that tastes great in lattes, oatmeal, and over cereal.

Buy: Almond Breeze Almond and Oat Milk Blend, $3.99 (on sale!) for 52 ounces at ACME; also available at retailers nationwide

Credit: Kat Thompson

7. Hershey’s Kisses Milk Chocolates Snoopy and Friends Candy Gift Box

Valentine’s Day is a month away, but it’s not too early to start planning what to gift a loved one. For the first time ever, Hershey’s is collaborating with Snoopy for colorful Valentine’s-themed chocolate kisses wrapped in pink and red Peanuts foils. This heart-shaped box is a winner for fussy chocolate fans because there’s no mystery chocolates inside, just classic milk chocolate kisses. The bonus is that the box is so cute you can hang on to it for stowing sewing supplies.

Buy: Hershey’s Kisses Milk Chocolates Snoopy and Friends Candy Gift Box, $5.99 for 6.5 ounces at Target; also available at retailers nationwide

Credit: Kat Thompson

8. Pescanova Shrimp with Mediterranean-Style Scampi & Spaghetti

The ease of preparing Pescanova’s Mediterranean-style shrimp scampi — and the flavor — really took me by surprise. In total, it takes approximately eight minutes to pan-fry a bag, which makes it an ideal weeknight dinner. With frozen pasta, I was expecting a gummy, overcooked texture. That was not the case here; the pasta was actually bouncy and al dente, with a lemony cream sauce that perfectly coated the noodles and shrimp. The shrimp portion was also extremely generous — there was enough shrimp to accompany nearly every bite of pasta. 

Find it in stores: Pescanova Shrimp with Mediterranean-Style Scampi & Spaghetti, $9.99 for 14 ounces at Albertsons, Price Chopper, Harp’s, Price Cutter, and Pete’s Market

Credit: Kat Thompson

9. Oreo Black & White Cookie Sandwich Cookies

This limited-edition Oreo cookie takes me back to New York City. The shell is made out of the blonde cookies in Oreo’s repertoire, which have a subtle vanilla flavor, whereas the creme is split down the middle, half chocolate and half vanilla (just like its iconic inspo). It’s the best of both worlds in a single cookie for when you can’t decide between two classic flavors.

Buy: Oreo Black & White Cookie Sandwich Cookies, $4.99 for 10.68 ounces at Amazon; also available at retailers nationwide

Credit: Kat Thompson

10. Goldfish x Hello Kitty Strawberry Shortcake Goldfish Baked Graham Snacks

If you love the flavor of classic ice cream truck strawberry shortcake bars, or strawberry Pocky, these Goldfish grahams taste exactly like condensed, cookie versions of those two things. The graham-based snacks come in both Goldfish and Hello Kitty shapes, which makes this arguably the cutest item on this list. Looks aside, they’re really delicious, too: sweet and subtly tart, thanks to raspberry and strawberry juice concentrate, with warm vanilla notes that really replicate the vibes of a strawberry shortcake. Stock up on this for Valentine’s Day.

Buy: Goldfish x Hello Kitty Strawberry Shortcake Goldfish Baked Graham Snacks, $3.69 for 6.1 ounces at Target and other retailers nationwide

Spot any exciting new groceries on shelves this month? Tell us about it in the comments below.