15 of Our Favorite Small Businesses to Shop for Gifts This Year

updated Nov 24, 2021
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Credit: Emilija Manevska/Getty Images

Gifting season is officially upon us, and if you’re still on the hunt for the perfect presents for the special people in your life, might we recommend some of our favorite small businesses? Besides supporting independent retailers, your dollars will be doing double good by helping smaller designers, craftsmen, and makers. And when it comes to picking out gifts, there are a ton of seriously cool finds that you likely can’t get anywhere else. They’re the kind of unique gifts that will brighten up everyone’s day (including yours). Below, we rounded up 15 of our favorite small brands to shop this holiday season (some are having great Black Friday sales right now), and we’ll keep updating this list in the weeks ahead.

Looking for more great deals? Check out our complete Black Friday Sale coverage, and be sure to sign up for our Cook/Shop newsletter for the latest sales and must-have kitchen finds.

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East Fork

It's no secret that we are huge East Fork fans at Kitchn. Besides creating beautiful ceramics that are built to last, the brand has also aligned itself with several causes and missions that work toward giving back to communities. If you're looking to get just one special gift, let it be the brand's iconic #TheMug, which is quite possibly the most perfect mug you'll ever see!

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Our Place
was $150.00

Our Place was founded on the mission to provide ethical labor, use materials responsibly, and give back to its local south L.A. community. And while the brand has been fulfilling those promises, it's also managed to achieve cookware cult status often reserved for pricier French brands. Besides the fact that that their pan looks like a work of art on even the grimiest stovetop, it's actually highly functional, a joy to use, and a total breeze when it comes to cleaning. It's the most perfect gift for any home cook with an eye for design, especially now while you can buy it for just $99!

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Pantry staples like olive oils and vinegars are the new candles when it comes to gifting, and Brightland is the O.G. brand behind the trend. The thick, UV-powder-coated bottles protect their precious contents while looking delightful sitting on the countertop. Right now, you can snag their perfect-for-the-holidays set (two tiny olive oil bottles and two vinegar bottles), or opt for a single bottle of their delicious EVOO, like Awake, which is delicious when drizzled over soups, pastas, or roasted veggies.

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Nguyen Coffee Supply
was $48.00

Help the coffee lover on your list expand their horizons with a trio pack from Nguyen Coffee Supply. The coffee brand sources premium single-origin beans from a farm in Da Lat, Vietnam, and freshly roasts them in Red Hook, Brooklyn. The result is a deliciously nutty yet robust cup of coffee. If you want to make your gift even more special, add the Original Phin Coffee Filter to elevate their morning cup to a whole new level.

5 / 15
Graf Lantz
was $34.00

Every single product from Graf Lantz is super stylish and giftable, but we can't get enough of these adorable pig-shaped trivets that come in five fun colors. They're so cute you'll want to leave them on your dining table long after you're done clearing the dishes. While you're shopping, don't forget to check out the brand's ultra-chic wine carriers that are made from felt and finished with leather detailing.

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Diaspora Co.

Since launching in 2017, Diaspora Co. has quickly distinguished itself as the place for high-quality single-origin Indian spices. While their cult-favorite turmeric is currently out of stock, you can still build your own set of three spices and choose flavors ranging from single-origin pepper to spicy Guntur chilis to heady cardamom. Just in time for the holidays, the brand recently launched a gorgeous Masala Dabba, which is essentially a brass container filled with jars of turmeric harvested by fourth-generation farmers, cardamom grown without pesticides in the woods of Kerala, and black mustard cultivated by a tribe near the Bay of Bengal, among others.

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Coming Soon

Coming Soon is one of our favorite places to shop for whimsical, vintage-esque treasures. Here, you'll find everything from bowls with legs to elephants lounging on rugs, but if we were to pick a favorite, we'd go with these colorful cutting boards by Fredrick and Mae that will inspire even the most fatigued home chef.

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Jono Pandolfi

Executive Lifestyle Director Lisa is a huge fan of Jono Pandolfi ceramics, and for good reason: Their handmade pieces are absolutely stunning. And since they're designed with professional chefs in mind, they're also incredibly sturdy and built to last for years. Everything is made at the brand's workshop in Union City, New Jersey, and you can choose from several styles, colors, and designs.

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Minna, the ethically made home decor brand, is deeply rooted in traditional craft techniques and creates truly stunning table linens and placemats. This year, we're eyeing their striped aprons that are great for gifting. If you're feeling extra generous, add the matching pot holder to score some major brownie points.

10 / 15

Founded by sisters Vanessa and Kim Pham, Omsom creates pantry shortcuts that give you all the ingredients you need to whip up restaurant-quality Asian dishes. Created in collaboration with professional chefs, their bright and beautiful sampler kits are a fun way to expand your repertoire in the kitchen. Several Kitchn staffers are obsessed with their kits, but if you're snagging just one, it has to be the Larb Starter Pack. "I've made it at least three times in just a few months!" says Lisa. Yes, it's that good.

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With everything from cute tableware to stacked plants and even fun candles and adorable food-themed puzzles, Areaware's collection of quirky items were made for gifting. The brand works with independent designers to create their own catalogs of products, so you can be sure that your purchase provides double support to small businesses around the country and world.

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Pineapple Collaborative
was $74.00

This female-owned brand makes beautifully packaged and sustainably harvested pantry staples sourced from female farmers and producers. The ingredients are top-notch, and the olive oil is so good you'll want to drink it straight out of the can (which also happens to be adorable).

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Stojo's collapsible mugs and bottles aren't just convenient, they're also made from recyclable materials and on a mission to cut down single-use plastic. The fact that they're so darn chic is just an added bonus.

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Nothing says "I love you" like a gift that encourages your recipient to indulge in some much-needed self-care. This set of three delicious latte blends (original turmeric, cacao, and matcha) from Golde are a healthy and spicy addition to anyone's daily cup of coffee or tea. They can be mixed into water, milk, or a smoothie and served hot or cold.

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When Material's eco-friendly cutting board (it’s made from recycled plastic and sugarcane) first launched in July 2019, it sold out in just three days. Since then, Material has sold more than 20,000 reBoards and sold out 10 times over its almost-two-year lifetime, the has told us. You should also check out the wide range of other ethically-made goods from Material, including nonstick frying pans, stylish table knives, and recycled plastic mixing and serving bowl.