Baby Shark, Now Swimming Down Cereal Aisles

Doo doo doo doo doo doo. You’ve already seen the words “baby shark,” so I apologize that you’re already stuck with an earworm of the children’s song for the next few hours. But since the “doo doo doo” is already in your head (doo doo doo), you can read on to learn that Baby Shark has now jumped the shark from annoying children’s song to the breakfast table. This might make you say “run away! Doo doo doo doo doo doo!” but it’s true. 

The song Baby Shark has taken over parents’ brains around the country, and now, it seems it’s doing the same to cereal shelves, as Today reports that Kellogg’s is coming out with a Baby Shark breakfast cereal. The box features graphics from the wildly popular Pink Fong video, which just happens to have more than three billion (yup, with a ‘b’) views on YouTube since it came out four years ago, and will soon be an animated series on Nickelodeon. Inside the cereal box, ‘berry fin-tastic’ pink, blue, and yellow flavored rings float along with marshmallows, which sounds like some sort of wild mash-up that might come out of a Froot Loops mommy shark (doo doo doo doo doo doo) and a Lucky Charms daddy shark (doo doo doo doo doo doo).

While the announcement of the cereal coincides with Shark Week (that’s this week, if you’re following along), you won’t actually be able to get your hands on the cereal until August 17, which is when the limited-run product will show up on shelves, exclusively at Sam’s Club to begin with, then expanding to Walmart in late September. The package of two 13-ounce boxes will cost $5.98.

Now that you know what’s coming down the line in cereal news, there’s only one thing left to do: Let’s go hunt! Doo doo doo doo doo doo!