An Insta-Famous Bakery Just Whipped Up a Luggage Line for Away—and We Want Every Color

published Sep 11, 2019
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Credit: Courtesy of Away

If you’re sick of luggage that looks the same as everyone else’s, you’ve probably heard about Away—and if you haven’t, you definitely should. Away is one of our favorite luggage brands, specializing in hard-shelled suitcases in a variety of colors, with frequent collaborations and limited edition hues that ensure your carry-on stands out. Their latest collection just launched today, and it’s, dare we say, kind of delicious.

Created in collaboration with New York’s Instagram-famous Flour Shop bakery (famous for those sprinkle explosion cakes), the collection is full of bright colors in every shade of the rainbow (and beyond), including hot pink, turquoise, and berry red. It’s also available in all four suitcase sizes that Away offers, and there are even coordinating packing cubes (another Away product we absolutely love).

So what makes Away suitcases such a cult favorite? Glad you asked. I actually have an Away suitcase myself (in one of the colors from the Rashida Jones collaboration), and absolutely love it. On the outside, they’re made of a polycarbonate shell that’s super durable yet has a little flex to max your packing space. On the inside there are two compartments, with one enclosed by a zipper to keep harder items like shoes and toiletries secure.

One thing I love is that the divider has a zippered pocket that’s perfect for storing easy-to-lose items like socks and underwear. Plus, each suitcase comes with a small laundry bag that’s folded away into a small pocket when not in use. You can even personalize your suitcase with up to three letters for an additional $50.

Another great feature is the built-in battery that charges your phone on the go. There was some fuss a few years ago about batteries in suitcases, but Away’s are super easy to eject—just flip open the compartment and pop it out before you get on the plane. I do this every time I travel, and it takes all of five seconds. But, if you don’t want a battery at all, you can opt to purchase a suitcase without one.

If you’re ready to splurge, act fast because Away’s limited edition collections typically sell out within days. And if that’s too much pressure, fear not: Every suitcase has a 100-day trial period, so you can test it out before committing, and there’s even a lifetime warranty.

This post originally ran on Apartment Therapy. Read it here: Away Just Launched a Colorful New Collab with Instagram’s Favorite Bakery