Collette Reitz

I've worked in digital media for more than seven years — first as a writer, and then as a weekend and full-time editor. I began as a daily trending news writer for Elite Daily and then expanded my coverage as an editor into tech, food, social media, health, current events, and politics.

I've collaborated with colleagues to create many exciting packages throughout my career, like Elite Daily's Money Issue, which aimed to help Gen Z better understand their personal finances. More recently, I helped launch Apartment Therapy and The Kitchn's "Happy Hosting!" vertical, packed with clever solutions for making holiday celebrations less stressful. I've also covered exciting product launches, including an Apple iPhone reveal in Cupertino, California. I've been lucky enough to interview accomplished individuals, including former WNBA star Sue Bird, Olympic gymnast Aly Raisman, and the iconic Dolly Parton.

What I love most about digital media is connecting with readers. My goal is always to create well-researched content that impacts someone's day, whether that's offering practical solutions and reliable information or just providing a laugh with a well-placed pop-culture reference.