Why We Write “IKEA” in All Caps (Also, You’re Pronouncing It Wrong)Let’s be real: We’ve all spent several hours shopping inside an IKEA store, or browsing on the IKEA website, or figuring out how to put a piece of its furniture together. But how much time have we devoted to learning the story behind our favorite affordable Swedish home goods brand? Chances are that you have purchased at least one item from IKEA, but do you even have the slightest clue what their name means?
Caroline Biggs
Jul 16, 2020