Are You Persuaded By Pretty Packaging?

Are You Persuaded By Pretty Packaging?

Sarah Rae Smith
Oct 5, 2009

We'll be the first one's to admit we have a severe weakness for well designed packaging for our food and beverage products. We shop local farmers markets and support CSA's in our area, but inevitably new, brightly colored products with fun type treatments end up in our cart when we hit the store...

Maybe it's the design nerd in us, or just our love for testing out new products, but either way, we might as well have the world "sucker" tattooed on our forehead. After a few decades of packaging that was full of catch phrases (new, great taste, more/less *insert nutritional quality here*), companies are starting to clean up their act. Packaging is becoming more and more a pleasure to look, at as solid colors and shapes or a more clean aesthetic seems to be all the rage. Are you a packaging fanatic? Or are we the only ones?

Check out 7 new package designs featured over at The Dieline that will hopefully be coming to a store near you soon!

Featured Left To Right, Top To Bottom
Yummy Ice Cream
Organic Honey
Monty's Beef Jerky
Paul Smith For Evian
Blue Fly

Related: Hot Design: Jamie Oliver's Chutneys and Marmalades

(Image: The Dieline)

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