Is This the Secret to Instant Pot’s Success?The cult of the Instant Pot shows no sign of stopping. I mean, the machine can make yogurt, and slow cook, and pressure cook, and basically do everything except the dishes (you’ll still need a dishwasher or a good sponge for that, unfortunately). The trendy kitchen appliance’s rise to fame is particularly interesting, however, given the fact that you rarely see any advertising for the product. How did the Instant Pot become so successful so quickly?
Sarah Rae Smith
Nov 28, 2017