Prime Day Is July 11 and 12 — Here’s Everything You Need to Know, Plus Deals to Shop Now

published Jun 21, 2023
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Credit: Getty Images/ Klaus Vedfelt

Summer is quickly approaching — and with it, its bevy of incredible sales. One sale we’re more than excited for? Amazon Prime Day. Each year the annual savings extravaganza brings around some of the best sales of the year, with deals on products both site- and category-wide. But, before you get to shopping, it’s important to know the ins and outs of the annual event. So, what is Prime Day, when do the sales start, and what kind of deals can you expect to find? We answer all of your biggest questions below.

What is Amazon Prime Day?

Amazon Prime Day is the e-retailer’s biggest sale event of the year. The two-day sale is beloved for its deep discounts across categories, meaning that if there’s something you’ve been eyeing on Amazon for a while, chances are you’ll be able to score it at a great price during Prime Day. And, when we say a great price, we mean it. In the past, we’ve seen savings as big as 70 percent off, making this a sales event you’ll definitely want to check out.

When is Amazon Prime Day 2023?

The two-day sale typically takes place sometime in mid-July (last year, Prime Day fell on July 12 and July 13). Keeping in line with tradition, this year, Prime Day will take place on Jul. 11 and Jul. 12. Be sure to bookmark this article so you can come back to it for the latest information on all things Amazon Prime Day.

How much is Amazon Prime?

While you don’t have to be a Prime member to shop the Prime Day sale, we recommend joining for two reasons: exclusive Prime member-only deals and free two-day shipping. During Prime Day, many of the best deals are saved for Prime members, making having a Prime account the ultimate savings hack. So, how much does a Prime account cost? Memberships come in at $14.99 a month or $139 a year (student plans come in at $7.49 a month). The best part? If you’re on the fence about joining, you can sign up for a 30-day risk-free trial and cancel at any time!

How often is Amazon Prime Day?

Although Prime Day is usually a once-only annual sale, Amazon held another similar sale for the first time in October 2022: the Prime Early Access Sale. Offering similarly discounted deals as Prime Day, this sale is intended as an end-of-year lead-up to Black Friday sales. However, there hasn’t been any information released regarding whether or not the retailer will repeat the sale again this year, meaning Prime Day is still the best time of the year to save big at Amazon.

What to Buy During Amazon Prime Day

With deals across almost every category come Prime Day, there really isn’t a bad thing to shop during the sale. That being said, some of our favorite categories to scour during the big event are home, kitchen, and tech, with many of the biggest savings being found in these sections. Whether it’s a trending piece of decor, a small appliance you’ve had your eye on, or a new TV, expect to save big on everything this Prime Day.

Early Prime Day Deals

Ready to start saving? Below, we rounded up 10 of the best early Prime Day deals you can shop now, including some of our favorite finds and bestsellers from last year’s sale!

1 / 10
was $52.49

Contrary to popular belief, you don't have to splurge in order to get a quality Dutch oven. Really, this bargain buy from Amazon is the perfect choice. At just under $50, it can cook as many delicious soups, stews, and roasts as you can eat. It also features a smooth, enameled surface for easy food release. The versatile pot also holds 4.3 quarts, making it ideal for prepping meals for up to four people.

2 / 10
was $24.99

You'll quickly come to find that Swedish dishcloths are like paper towels, but way better. For example, they're much more absorbent and thus perfect for mopping up spills. And, unlike their wasteful counterpart, the cloths are reusable (just throw them in the washing machine when they get dirty) and biodegradable.

3 / 10
was $49.99

Looking to cut down on time spent hunched over the cutting board? With this safe-to-use, standing mandoline, you can slice and dice with ease to make your next big salad or sheet pan meal in a matter of minutes. Dash is an editor-loved brand for its chic yet functional kitchenware, and you can get this gadget right now for just $40.

4 / 10
was $189.99

Brew in style with the Keurig K-Elite. It features an adjustable water temperature setting, Quiet Brew technology for minimizing noise, a Strong Brew button for those who prefer a bolder cup, and a 75-ounce water reservoir. It's a solid coffee maker for anyone who prefers a pod machine, especially at this great price.

5 / 10
was $34.99

Bentgo's salad container is an editor-favorite and a must-have for salad-lovers everywhere. It's made up of two compartments: a base container for all the leafy greens and a top compartment that holds all of the toppings and dressing separately. There's even a built-in holder for the included fork. All you have to do is build your favorite salad and store it in the fridge until you're ready to eat!

6 / 10
was $70.00

What makes this an amazing short chef’s knife for home cooks, in particular, is that Misen specifically designed it to replace entire knife sets. It features a hybrid Japanese- and German-style blade that can do nearly all of your kitchen cutting. It's not hard to see why it's a forever editor-favorite around these parts! Whether it's your first knife or your 100th, you'll want to snag this Misen while it’s on sale.

7 / 10

Apple devotees agree that AirPods Pro are worth the splurge, thanks to upgraded features including active noise cancellation, touch sensors, and sure-fit silicone tips. And, at 20 percent off, this is an early deal worth taking advantage of.

8 / 10
was $99.99

Whipping up a weeknight salsa or pesto? A food processor will help you evenly chop those veggies. This 5-cup cordless chopper from KitchenAid eliminates the hassle of plugging in your clunky food processor and is also small enough to conserve precious counter space during meal prep. It's also a must-have appliance for some of our staffers!

9 / 10
was $38.99

You can never have too many mixing bowls. The perfect vessel for mixing batter, tossing salads, or marinating meat, I'd be lying if I said I haven't enjoyed a salad or two straight out of one of these bowls, too. Coming with six different sizes, this set will have you prepped for many meals to come.

10 / 10
was $199.99

Perfect for those with allergies, the incredibly popular Shark Navigator offers an ultra-deep clean along with a HEPA filter to trap dust and other allergens inside the canister. The canister lifts out and can be fitted with a variety of included attachments, so you can clean hard-to-reach areas such as stairs, drapes, or those tricky spots between the fridge and the wall.