Amazon Prime Day Is Back on October 10 and 11 — Here’s Everything to Know, Plus Deals to Shop Now

updated Sep 18, 2023
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Credit: Sarah Crowley/Apartment Therapy

No, dear reader, your eyes aren’t deceiving you — another Prime Day is indeed on the way … kind of. As you’re probably aware, each July, Amazon holds its most highly-anticipated sale of the year: Prime Day. But, if you’re someone who missed out on the savings this summer, you can breathe a sigh of relief, because Amazon announced its second major sale event of the year called Prime Big Deal Days.

Also being referred to as October Prime Day, the Prime Big Deal Days sale is expected to bring about some of the best deals around in the lead-up to Black Friday, with discounts on products site- and category-wide. Now, there are some major differences between this sales event and the traditional Prime Day sale, so before you can get to shopping, it’s important to have the lowdown on the mega-retailer’s newest event.

So, what is Prime Big Deal Days, when do the sales start, and what kind of deals can you expect to find? We answer all of your biggest questions below.

What is Amazon Prime Big Deal Days?

Amazon Prime Big Deal Days is the e-retailer’s newest sale event. Like its sister sale Prime Day, this sale will have deep discounts across categories, meaning that if there’s something you’ve been eyeing on Amazon for a while, chances are you’ll be able to score it at a great price during Prime Big Deal Days. So what sets this sale apart? Unlike Prime Day, this sale will be exclusive to Prime members, meaning if you want to save big, you’ll need an Amazon Prime account.

When is Amazon Prime Big Deal Days 2023?

Like its predecessor the Prime Early Access Sale, the Amazon Prime Big Deal Days sale will take place in October with the two-day sale slated to take place from October 10 to October 11. Be sure to bookmark this article so you can come back to it for the latest information on all things Amazon Prime Big Deal Days.

How much is Amazon Prime?

As this sale is exclusive to Prime members, you’ll need a Prime membership to shop the Amazon Prime Big Deal Days sale. We recommend joining for two reasons: to take advantage of the exclusive Prime member-only deals and free two-day shipping. So, how much does a Prime account cost? Memberships come in at $14.99 a month or $139 a year (student plans come in at $7.49 a month). The best part? If you’re on the fence about joining, you can sign up for a 30-day risk-free trial and cancel at any time!

How often is Amazon Prime Big Deal Days?

While this is the first time Amazon is hosting the Prime Big Deal Days sale, the brand did hold another similar sale for the first time in October 2022: the Prime Early Access Sale. Intended as an end-of-year lead-up to Black Friday sales, it looks like “the October Prime Day” is here to stay and we can likely expect to see this sale again each October.

What to Buy During Amazon Prime Big Deal Days

With deals across almost every category, there really isn’t a bad thing to shop during the sale. That being said, some of our favorite categories to scour during the big day are home, kitchen, and tech, with many of the biggest savings being found in these sections. Whether it’s a trending piece of decor, a small appliance you’ve had your eye on, or a new TV, expect to save big on it all during Amazon Prime Big Deal Days.

Early Prime Big Deal Days Sales

Ready to start saving? Below, we rounded up 12 of the best early Prime Big Deal Days deals you can shop now, including some of our favorite finds and some of the year’s most wished-for items.

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With roasting and soup season right around the corner, make sure you're prepared with a Lodge Cast Iron Dutch Oven in your arsenal. It combines versatile porcelain enamel with Lodge’s legendary cast-iron technology for a vessel that sears, roasts, and braises just as good as the big names. It's also safe to use on all stovetop types (including induction) and in the oven up to 500 degrees Fahrenheit, and it's available in 17 gorgeous colors. And, at 40 percent off, what's not to love?

2 / 12
was $31.99

Pyrex’s glass bakeware is timeless, and this set of handy baking dishes and matching covers is no exception. The glass is safe for use in the dishwasher, refrigerator, microwave, and preheated ovens, and the plastic lids are BPA-free and dishwasher-safe. In addition to keeping dishes fresh for easy transport, the lid will also keep leftovers or marinated meats safely sealed in your fridge.

3 / 12
was $189.99

Brew in style with the Keurig K-Elite. It features an adjustable water temperature setting, Quiet Brew technology for minimizing noise, a Strong Brew button for those who prefer a bolder cup, and a 75-ounce water reservoir. It's a solid coffee maker for anyone who prefers a pod machine, especially at this great price.

4 / 12
was $70.00

What makes this an amazing short chef’s knife for home cooks, in particular, is that Misen specifically designed it to replace entire knife sets. It features a hybrid Japanese- and German-style blade that can do nearly all of your kitchen cutting. It's not hard to see why it's an editor-favorite around these parts! Whether it's your first knife or your 100th, you'll want to snag this Misen while it’s on sale.

5 / 12
was $379.95

KitchenAid stand mixers are a classic for good reason, but they're not exactly small. For apartment-dwellers, this Mini Plus version is the answer to all their baking daydreams. It boasts a smaller footprint than the original but is still just as powerful and versatile, with the capacity to mix up 5 dozen cookies in a single batch and flex between pasta making, spiralizing, and more thanks to KitchenAid's many attachments.

6 / 12
was $75.00

What good is a sale with a Le Creuset deal? This two-piece set of baking dishes can be used for preparing desserts, casseroles, and tons of other baked goods. The smaller one is especially convenient if you're just making a meal for yourself and don't want to scrub a large dish afterward. And, these are also dishwasher-safe!

7 / 12
was $24.99

You'll quickly come to find that Swedish dishcloths are like paper towels, but way better. For example, they're much more absorbent and thus perfect for mopping up spills. And, unlike their wasteful counterpart, the cloths are reusable (just throw them in the washing machine when they get dirty) and biodegradable.

8 / 12

This mini toaster oven is the perfect kitchen addition for those of us with limited counter space who still desire the full range of options that a toaster oven offers. With eight cooking settings to choose from, this Breville oven is a multifunctional pro at toasting, broiling, roasting, reheating, and more. Plus, it makes for a great gift for those who still work from home and appreciate speedy (and delicious!) lunches. And, right now, it's on sale for under $160 — it doesn't get much better than that!

9 / 12
was $699.00

Have a Dyson on your wishlist? The lightweight Dyson Cyclone V10 transforms to a handheld vac in just one click, so you can easily move from deep cleaning the carpets to sucking up crumbs from underneath your kitchen cabinets. The whole-machine filtration captures allergens and expels air that’s cleaner than the air you’re breathing, so it’s great for households with pets or allergies. And since it’s cordless, you don’t have to worry about tripping over the wire while you clean! Right now, you can save over $200 on the model!

10 / 12
was $629.95

There's almost nothing the Vitamix Propel Series 750 blender can't do. Whether you need to emulsify a sauce, blend a smoothie, dice veggies, or puree a soup, it's bound to come in clutch. The machine comes with an impressive 64-ounce container and also features laser-cut stainless-steel blades, a tamper for pushing down ingredients, a lid to reduce splatter, and five recipe settings for convenience. And right now, the blender is almost 40 percent off!

11 / 12

Apple devotees agree that AirPods Pro are worth the splurge, thanks to upgraded features like active noise cancellation, touch sensors, and sure-fit silicone tips. And at 20 percent off, this is an early deal worth taking advantage of.

12 / 12
was $274.99

If you want to keep your space squeaky clean but don't have the time to do so, the Roomba 694 does all the work for you with the push of a button or the sound of your voice. The WiFi-enabled vacuum is equipped with Alexa and the iRobot HOME app, so you can schedule a cleanup for your carpets and hardwood floors as often as you’d like. It also features an edge-sweeping brush to get into crevices, and its advanced sensors help the device navigate around corners and under furniture.