The $13 “Looks Good on Everyone” Aldi Dress Is Back (But Not for Long)
You may think of German discount superstore Aldi as a go-to for budget-friendly groceries, specialty snacks, and home decor — but there’s plenty there for your life outside the kitchen, too. If you’ve never been, the Aldi “Aisle of Shame” in the middle of the store is chock-full of special buys and limited-edition items, from grill gazebos to glass decorations to storage gadgets. But did you know Aldi also sells clothes? And this November, they’re bringing back the viral dress that sold out in mere days last time it was in stores.
Back in stores and online November 8, the $12.99 Serra Ladies Front Knot Dress is back in all of its sparkly glory, with more colors and styles than ever before. Last time it was sold was November 2022 as a seasonal Aldi Find, and thanks to a social media frenzy, stores couldn’t keep it in stock. (People are even selling it on eBay for twice what they paid for it!). Now, in addition to the traditional sleeveless cut, there are both mid-sleeve and long-sleeve versions, in a glittery light pink “champagne,” navy, and gray.
Perfect for holiday parties, weddings, work events, or date nights, the thick wrap dress has a flattering v-neck cut and a snap closure at the top of the dress to keep the neckline in place. And because customers shared so many photos online of the dress, it convinced even more shoppers to flock to the store.
“So many people were posting pictures of themselves in it and it looked good on everyone,” shopper Melissa Hutsel-Williford explained the last time it was in stores. “The skeptics like myself could see for themselves what it looked like on all different body types.” Plus, at only $13, it’s not a huge splurge if it doesn’t end up looking how you’re hoping.
Shoppers who shared photos of the dress online last year noted it was comfy, flattering, and neutral enough to fit almost anyone’s style. If you’ve got your eyes on Aldi’s front knot dress, mark your calendars and get ready for a mad grab for the elusive garment.
Like This Aldi Dress? Then You’ll Love…
Not near an Aldi, or simply want to avoid the grab for the exclusive dress? Don’t worry — Amazon has plenty of similar options available for a few dollars more. Whether you’re looking for sleeveless, mid-sleeve, or long-sleeve version, there’s something for everyone if you need to get your hands on the look this holiday season.