Aldi is a great place to go for inexpensive groceries and produce, and this year they've made a lot of customers very happy by introducing a brand-new vegan and vegetarian line called Earth Grown, which has products like veggie burgers, vegan cheese, meatless hot dogs, sausage, meatballs, and more.
This is great news for people who don't eat meat because the absence of that kind of product meant that vegans who did want to shop at Aldi would have to make a second trip to another store to buy vegan cheese or veggie burgers. Having vegan and vegetarian options at Aldi means more vegans and vegetarians will be able to use it as their primary grocery store.
Over on the Aldi forum of Reddit, people are thrilled.
"I am so pumped! My husband and I went vegan this year and I hope this is something they keep around!" one commenter said.
"Very exciting. I can now almost shop exclusively at Aldi for food now! All they need to add is tofu," another said.
The line launched on January 3, and it includes things like a kale and quinoa veggie burger for $3.59 for four 2.5-ounce burgers, meatless meatballs for $3.89 a pound, and vegan shredded mozzarella-style cheese for $3.29 for an 8-ounce package. That's a lot less expensive than most comparable products.
The line appears to be a hit, because some locations are already sold out of some of the new products. That caused a bit of concern, as some customers thought the entire Earth Grown line was a limited-time-only offering. But an Aldi representative says the Earth Grown line is made up of both limited-edition and permanent items, so some of the products may sell out, but the Earth Grown line itself is ongoing.
The kale and quinoa veggie burger, for example, is a year-round item. But the meatless meatballs and shredded cheese are only temporary right now. Of course, if they do really well, Aldi might be convinced to bring them back.
Will you try Aldi's new vegan and vegetarian line?