Brilliant Mom Spends $150 on Aldi-Themed Birthday Party for Her 4-Year-Old Daughter

Sarah Woehler
Sarah Woehler
Sarah Woehler is a writer, coach, and founder of Best Regards Services, which provides communications coaching and consulting services. Her work has been featured in mindbodygreen, Career Contessa, and The Muse, among others. She recently published her debut book, How To Change Your Life: Tips, Tools, and Inspiring Anecdotes to Help You Transform Your Life For the Better. She lives in New York City, and balances out her love of carbs with long walks around the city.
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updated Feb 10, 2020
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Credit: Courtesy of Meghan Singleton

Unicorn-themed birthday parties are so last year. Are we right? But a grocery-store themed birthday shindig? Totally 2020. Especially when you’re obsessed with Aldi, like four-year-old Saylor Singleton is. 

No detail was overlooked in the birthday bash mom Meaghan Singleton threw for her daughter, who has been going to Aldi, the German-based discount grocery story from the time she could sit in a grocery cart. With more than 10,000 stores globally and nearly 2,000 in the United States, including in Columbia, South Carolina, where the Singletons live, Aldi is known for its quality house brands that some think compete with Trader Joe’s. At least Saylor would say so! 

Read more: The 10 Best Things We Bought from Aldi This Year

Mom Meaghan had a friend do an in-store photoshoot of Saylor in her favorite areas throughout the store (including the toy aisle, obviously!), and of course, pushing a grocery cart. Some might call that extra, but I think it’s just the right kind of over-the-top thing that makes this party extra special. She also created custom Aldi signage and decor in the supermarket chain’s signature blue, orange, and yellow brand colors. And because an Aldi-themed birthday party wouldn’t be complete without it, the mother of five designed a conveyor belt-themed tabletop featuring a mock cash register, cookies in the shape of a quarter — an homage to the 25 cents it costs to operate a cart — ALDI Finds cupcakes and Clancy’s potato chips, of course. A sign just like those at Aldi hung above the conveyor belt reads: “The People Have Spoken: Saylor Voted Cutest Birthday Girl 4 Years Running.” 

Saylor showed up to her party in a supermarket uniform — an on-brand brown dress with the Aldi logo embroidered to it. To keep the parents hydrated, Meaghan served Aldi’s signature Winking Owl Wine, a bargain at under $3 a bottle. Guests left with their own “Red Hot Deals” party-favors bag filled with treats from Aldi. All in, Maeghan told ScarryMommy.com she spent about $150 on the party.

Who needs to rent out a bounce house when good old-fashioned grocery store inspo will do?