Good News! Aldi Is Expanding Their Curbside Grocery Pickup Service.
While Trader Joe’s has staunchly doubled down on using their resources to be as effective and efficient as they can inside their stores, their fiercest competitor, Aldi, is starting to go in the other direction. By the end of July, the company announced today, 600 of their nearly 2000 U.S. stores will have a curbside grocery pickup program in place.
Aldi’s protocols for safety so far through the coronavirus pandemic have been keeping customers confident in their programs, and adding options to the slate of ways to shop that help people stay safely distanced only adds to that. In their new initiative, customers can do their shopping either via Aldi’s website or on their mobile app, then schedule a time and store location to pick up their banana milk, lobster roll dip, or award-winning $10 wine. Then when they pull up to the designated parking spots, Aldi employees will load the groceries into the car.
“We are always looking for ways to make the Aldi shopping experience even more convenient and accessible for everyone,” said the company’s CEO, Jason Hart, in a press release. “Whether shopping in-store, or online for delivery or pickup, we’ll continue to be here to safely serve our customers.”
While they don’t specify in the announcement how the service will work, they do allude to certain items being on sale or not on sale through Instacart, and mention that the prices may be different depending on what platform customers use to purchase groceries, in addition to a fee for curbside pickup.
This is not Aldi’s first foray into bringing groceries to their customers — they already had a smaller pilot program in place for curbside pickup in select stores in Northern Illinois, Milwaukee, Dallas, Oklahoma City, Orlando, and Tampa. And in 2017, they launched a grocery delivery program and have been working on expanding that since — including adding alcohol to the products available.